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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
By Mars Dorian, Contributing {grow} Columnist Control. Humans are suckers for it. There’s a little Darth Vader in all of us – the little dictator who only supports
Recent posts have depicted marketers as slimy snake oil salesman but the author explains that there has been no better time to be in this profession.
An article that shows the invisible factor of your brand can be much more important than your visible one.
Here’s a great example of how a college student used the social web to make her dream come true.
It’s getting more difficult to stand out online, isn’t it? Mars Dorian provides a colorful guide to cutting through the noise and becoming the signal.
Are you being authentic on the social web? Why would you want to be?
Social media success is a two-edged sword, as this example shows.
On the Internet, fake social proof “badges” can be a more important marker of credibility than actual accomplishment.
Here’s a glimpse of the hottest tech ideas from Mario Armstrong, a tech pundit and contributor to The Today Show, National Public Radio and CNN.
As a blogger, are you trying too hard to be liked? Is that getting in the way of building an engaged community?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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