Archive for the ‘personal branding’ Category

The marketing pillars of our future

Looking into the future seems hazardous these days, but here are six marketing pillars we can count on to carry us into the coming years.

How to Become a Genius

One of the highlights of my career was meeting Walter Isaacson. There’s no better person who would know what it takes to become a genius.

So … I asked him and his answer was surprisingly simple.

5 Lessons from teaching personal branding classes for five years

Standing out in the world is hard, but lessons from many years of personal branding classes can help you cut through the noise.

When do you and ChatGPT cross the Milli Vanilli Line?

Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence

The hierarchy of AI-generated content: Where humans thrive

AI-generated content is swarming the media landscape. When the dust settles, there will be a distinct place for human content!

My journey with nerves

Starting a speaking career can mean overcoming a journey with nerves. Two experts weigh in on overcoming the fear of public speaking!

Three marketing lessons from America’s greatest writer

I was saddened by the passing of Cormac McCarthy, who holds a special place in my life for three reasons: He was my favorite author He grew up in my […]

This is the Most Amazing Marketing Book. And I can prove it.

When 36 marketing experts come together to write a book, some amazing happens. In fact, this might be the most amazing marketing book ever!

What is the “gist” of you? Staying relevant as a creator

It’s never been more difficult staying relevant as a creator. In this fast-paced episode of The Marketing Companion, Mark Schaefer and Jay Acunzo provide their best actionable insights we can use in the AI Era.