The art of starting and stopping content projects

content projects

When it comes to my content projects, am I a coward or a genius?

This is an internal debate I have when considering my content strategy. It goes like this …

I have three main content projects:

  1. A blog I’ve populated with content at least once a week for 15 years.
  2. A podcast now in its 12th year (never missed an episode)
  3. Marketing-related books (counting all editions, 16 since 2010)

I have been a model of consistency.

But when I look around the industry, my colleagues are stopping and starting content projects all the time. Limited edition podcast series. A small video series. Or completely abandoning major content assets and starting over.

And I wonder if I am missing something. Am I boring, or am I consistent? Am I stuck, or am I focused? Am I in a groove or stuck in a trough?

When do you know it’s time to stop and start over, or when it is time to start at all?

This is the debate I have with my friend Jay Acunzo, who has stopped and started many newsletters, podcasts and video series over his career. In the new episode of The Marketing Companion, we explore the psychology and business benefits of starting and stopping your content projects. Click here to listen!

Click here to enjoy Marketing Companion episode 287

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Illustration courtesy MidJourney

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