One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
A life in chaos doesn’t necessarily mean you have to abandon your personal branding goals.
How does branding work in a world where nobody sees your ads any more? The customer is the marketer.
“Begin with your why” is a popular consulting mantra, but not the best marketing strategy.
People are quitting their jobs in droves. Why? And what does this mean to you?
I’m normal. Here are five ways I fail every day.
Short takes on the influencer trend, weird content marketing, and the glory of TikTok.
Audience intimidation is real and it can be scary. Mark Schaefer suggests you only have one option to defeat your fears!
Is your life story limiting your potential? Changing your narrative can change your momentum.
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