I hated customer research until I found Voice of Customer
Marci Cornett shares how a wordsmith like herself fell in love with Voice of Customer research – and why you should too.
Marci Cornett shares how a wordsmith like herself fell in love with Voice of Customer research – and why you should too.
A new marketing megatrend is showing up all around you. Can you see it?
The customer conversation may hold the future to marketing success.
The Uprising may be the world’s best marketing event. Decide for yourself.
Persuasion is at the heart of sales and marketing but how do maneuver in a world that doesn’t want to change its mind?
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
A life in chaos doesn’t necessarily mean you have to abandon your personal branding goals.
How does branding work in a world where nobody sees your ads any more? The customer is the marketer.
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