Archive for the ‘Psychology and social media’ Category

Tearing down the house: How to handle social media haters

A lot of people advise to ignore social media haters. But that doesn’t mean it doesn’t hurt. Here is some real-world advice about dealing with the pain.

Three ways to turn client email into new business value

Client email can elicit joy, it can elicit rage. But here are three ways you can manage your emotions and use it to create new business value

Why the marketing world is one big selfie

The marketing world is one big selfie. Well. It is. Let me tell you why.

4 Ways Marketers Can Up Their Mental Game

Marketers are constantly faced with change. These four tips for routines and processes can help deal with change and up your mental game.

A business case for diversity in digital transformation

When a janitor stole the show in a social media class, it suggests that there may be untapped resources for an organization’s digital transformation.

5 Marketing Lessons I learned from the dystopian “Black Mirror”

The hit TV series “Black Mirror” is more than entertaining. It teaches life lessons about marketing and a social media life.

The One Thing That’s Better Than Knowing Your Customers

Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, […]