Archive for the ‘research’ Category

American social media usage reaches milestone

Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Project. Fully 65% of […]

Blogging, social media use skyrocketing at universities

From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. They’ve uncovered some fascinating trends among non-profits, Fortune 500 […]

Research shows Facebook emotional boost is like marriage

Posting on Facebook is like getting an emotional boost

Small businesses still grappling with social media benefits

Optimism about the economy and the use of social media pervade a new report called the Small Business Success Index, a survey sponsored by Network Solutions® and the University of […]

The blogger’s end of the year report card

I’m going to take a few days off over the holidays to relax, do some writing, and reflect on my blog and my business. I know that to earn your […]

Is social media creating a generation of cowards?

I’ve been asked about my perspective on Malcom Gladwell’s article, “Small change: Why the revolution will not be tweeted.” My take on it may surprise you … and provide uncomfortable reading if you […]

Research shows young procurement professionals embracing social web

Planning on using the social web to market to B2B decision-makers? According to just-released research from London’s Base One Group, you might consider the age of your target audience. In […]

Exploding the “It’s all about the conversation” social media myth

One of the most pervasive mantras of the social media hype circus is that it’s “all about the conversation” with your customers. But if you look at what’s really happening […]

Wait a minute. It’s not about engagement after all!

I’ve been invited to be a presenter on an upcoming B2B Blogging webinar (announcement forthcoming!) so I’ve been studying many company blogs that I regard as best practices. As I […]