Social Media, Conflicting Data, and the Search for Truth
The state of social media research is appalling. It’s time to do something about it.
The state of social media research is appalling. It’s time to do something about it.
The Social Habit is a new project to bring real science and statistical rigor to social media research. Check out highlights from the first report!
An incredible 80% of young Americans place Facebook as a centerpiece of their lives, and the implications are profound.
A new university study declares that blogging is dying but don’t put a nail in the coffin yet — a closer look reveals some surprises.
Traditionally marketers have used demographic and pyschographic data. Digital marketing today calls for adding socialgraphic data to the mix.
As Google tailors our searches, it is limiting the quality of our results. Search Expert Helen Brown describes a strategy to “take your search back”
How is the Internet and social media affecting our lives, our families, our careers? Lee Rainie, Director of the Pew Internet and American Life Project is leading the charge to […]
Social media usage may have reached a tipping point, according to a new report from one of my favorite sources, The Pew Internet and American Life Project. Fully 65% of […]
From time to time I have been pleased to feature the research of the University of Massachusetts Dartmouth Center for Marketing Research. They’ve uncovered some fascinating trends among non-profits, Fortune 500 […]
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