Archive for the ‘ROI and measurement’ Category

Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”

U-Haul wants to make its customers famous and I love it.

My friend was ready to quit blogging. Is it the right time? Let’s take another look at the question.

The Uprising brought together 30 marketing thought leaders. And this is what happened next.

This industry is being disrupted through stories. Is it sustainable, and what does this strategy mean to you?

In a world of malignant complexity, we may have to grow comfortable with marketing without forecasting or reliable measurement.

The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!

In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!

In driving for the marketing accountability in our organizations, business leadership has forgotten one key driver of accountability – authority.

The Marketing Companion Podcast

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