Community-based marketing requires new leadership mindset
Community-based marketing has massive potential but requires a new leadership mindset.
Archive for the ‘ROI and measurement’ Category
I just earned my first revenue from ChatGPT and other observations
Receiving my first revenue from ChatGPt revealed new eCommerce dynamics!
Marketing that works. Marketing that heals. The time is now.
Mark Schaefer explains why is time to consider community-based marketing that works … and heals.
How to deal with the existential crisis presented by AI
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
Buying on beliefs? I don’t believe it
More and more customers claim they are “buying on beliefs” but is that really true?
The creator economy is in hyperdrive. Is it time to climb aboard?
Will Web3 build a creator economy or crush it? The answer is yes.
Debating the 10 most relevant marketing trends
Discerning relevant marketing trends is important. Mark Schaefer and Dennis Yu take on the challenge!
The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
Is there a renaissance ahead for organic social media?
Organic social media seems like yesterday’s strategy but now might be the time to re-consider it.
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