Considering conversation as a marketing strategy
The customer conversation may hold the future to marketing success.
Archive for the ‘ROI and measurement’ Category
Should I become a content entrepreneur with a blog or a newsletter?
Becoming a content entrepreneur is exciting but it doesn’t start with a newsletter.
Is your marketing getting a little better each year? That’s not enough.
Are you doing a little better each year? Marketing iteration may be a path of obsolescence.
What’s the difference between thought leaders and a personal brand?
Do thought leaders always have strong personal brands? The answer might surprise you.
How does branding work today? The answer might surprise you.
How does branding work in a world where nobody sees your ads any more? The customer is the marketer.
Five facts indicating dramatic post-pandemic consumer changes
Consumer changes post-pandemic might dictate radical new marketing strategies.
The Tech Giant War is here, and there are opportunities for marketers
The Tech Giant War is here and the battle will be fought over exclusive content — can your brand survive and thrive?
Why social sharing is the world’s most awesome content marketing metric
Social Sharing is the killer metric for content marketing efforts.
Why does marketing exist?
Is marketing about memories and stories or something more?
The Marketing Companion Podcast
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