The Marketing Rebellion is HERE.
The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?
Archive for the ‘ROI and measurement’ Category
How to use Content Shock to win in business
The exploding amount of content competition doesn’t have to be intimidating. You just need to know how to use content shock for your business advantage.
What’s the difference between influencer marketing and word of mouth marketing?
The post explored the difference between influencer marketing and word of mouth marketing and examines how the strategies are blurring.
The Paranoia Around Marketing Benchmarks
There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.
How $1.50 can make or break your most important customer experiences
The author argues that the accounting department can’t be in charge of customer experiences. Satisfaction may come from engineering “peak moments.”
This large company just quit social media. Should you?
A UK restaurant chain quit social media which created a stir on the web and even mainstream media. Is this the start of a trend or a strange decision?
Your social media strategy plan: Where do you START?
A step-by-step guide to getting a social media strategy started in your company.
Marketing strategy for the modern world: Social Media Explained
In this revised and expanded version of a marketing classic, Mark Schaefer takes his beloved book Social Media Explained to a new level.
Just because you can do micro-targeting doesn’t mean you should
With the possibilities that search engines and social networks offer for micro-audiences, why not use them? Think twice, claims the author.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Tom Webster.
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