Social media engagement is a lousy metric
Social media engagement is among the most popular marketing metrics. This post shows you why it may not be an indicator of business success.
Archive for the ‘ROI and measurement’ Category
The big shift: Ads, TV, and the content monetization challenge
One of the world’s leading content channels just had a big layoff, a symbol of the massive shifts in content monetization realities
Why screenshots may be the key to influence marketing measurement
Influence marketing is taking off like a rocket. This article explains why screenshots may be the key to influence marketing measurement
Marketing’s answer to winning in an ad-free world
We may be moving inexorably toward an ad-free world. Where are those marketing budgets going to go? Here’s one possible answer.
I love big blogs and I cannot lie.
Is the average attention span shorter today? Perhaps but there is still plenty of evidence to suggest that people are still consuming big blogs
Strategies to deal with losing readers through the newsfeed evolution
The newsfeed evolution means publishers are being forced to turn over content for free or become irrelevant. Here are strategies from top content publishers
How I get more stuff done than you: Focus
Being an entrepreneur with limited resources requires incredible discipline and focus. Unfortunately, when this is lacking, disaster may result.
Is content swiping smart marketing or brand desperation?
Forbes is pushing the boundaries once again by re-purposing content from Quora. Is content swiping like this smart marketing or brand desperation?
Social media predicts the next Carpool Karaoke stars
By using their affinity data, writer Hannah Chapple of Affinio shows us who should star on Apple’s new Carpool Karaoke series.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Top-rated social media speaker and keynote presenter
Mark is one of the most sought after marketing keynote speakers. He specializes in marketing strategy and social media.