Rise Above the Noise.
Receive my best posts on marketing and strategy, delivered to your inbox, free with no strings attached!
Youâre in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad youâre here. -Mark Schaefer
Fear of employees ruining a company through social media is probably not a legitimate reason to not start a program. This post explains why.
It’s time to step up and address one of the great myths pervading the social web — that an essential best practice is decentralizing social media
This is a video of me sleeping. Holy crap what a lousy picture. Nevertheless, you are going to love this video. Jay Baer and I
One possible answer:Â Â The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). Â I mean using social
An article in the Harvard Business Review caught my eye. It provided some evidence that allowing at least some social media employee freedom is good
Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of
 The social web may be the most revolutionary marketing tool since the advent of radio. I donât have to tell you why at this point.Â
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I
A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens. Susan made me a believer. If
In response to my post on the social media country club (perhaps âfortressâ would have been more apt?) many people agreed with the observations I
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Markâs time and put your business on the fast-track.
