Archive for the ‘Social Media Policy’ Category

Encouraging social web in the workplace may have side benefits

An article in the Harvard Business Review caught my eye. It provided some evidence that allowing at least some social media employee freedom is good for the workplace We all […]

It worked for Zappos. It probably won’t work for you.

Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of blogdom. They have 13 blogs, […]

How social media can hurt business relationships

The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point. But for all the opportunities, […]

A non-commercial view of a social media “community”

The U.S. Federal Trade Commission enacted new rules, effective yesterday, calling for bloggers to disclose any connection they have to an advertiser, including both sponsored posts and free products received for reviews […]

An interview with GE’s Social Media Wizards

The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE’s social […]

Is social media the new corporate star-maker?

A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens. Susan made me a believer. If you can bring pens to […]

Connection without cronyism

In response to my post on the social media country club (perhaps ”fortress” would have been more apt?) many people agreed with the observations I made but also challenged, “what […]

The case for social media marketing and "Extreme B2B"

At one point in my career, I had one of the largest (if not THE largest!) sales positions in the world. I had just one customer and they bought more […]

How to be a friendly ghost (blogger, that is)

You know what is so cool? Having a job where you have a bona fide excuse to communicate through cartoon characters. I simply must work in Bugs Bunny soon. Love […]