What is Social Media’s Next Big Thing?
One possible answer: The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social media technologies internally, within the […]
One possible answer: The Enterprise. No, no. Not the Star Trek kind of Enterprise (although that would be pretty cool). I mean using social media technologies internally, within the […]
A few weeks ago Mitch Joel, blogger and founder of Twist Image, aggressively disagreed with me on my blog post Why it’s Ridiculous to Argue About Ghost Blogging. He was […]
Do you have an “in-the-moment marketing strategy?” If you don’t, you could be missing one of the biggest opportunities of the social web! I had lunch recently with a marketing […]
An article in the Harvard Business Review caught my eye. It provided some evidence that allowing at least some social media employee freedom is good for the workplace We all […]
Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of blogdom. They have 13 blogs, […]
The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point. But for all the opportunities, […]
The U.S. Federal Trade Commission enacted new rules, effective yesterday, calling for bloggers to disclose any connection they have to an advertiser, including both sponsored posts and free products received for reviews […]
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE’s social […]
A few months back I did a fun interview with Susan Wassel, the social media voice for Sharpie pens. Susan made me a believer. If you can bring pens to […]
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