Cutting through the hype of Custom GPT
Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.
Creating a custom GPT is all the rage. Mark Schaefer and Paul Roetzer cut through the hype.
Soon, we will all face a decision to cross the Milli Vanilli Line and give up a measure of authenticity to Artificial Intelligence
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
Civil activism and marketing make for uncomfortable yet unavoidable partners. Mark Schaefer and Brooke Sellas discuss this thunderous trend.
Brand apologies can make us cringe. Is there a way to apologize to customers that feels authentic and, well, human? Yes. Here’s how.
We sense that human-centered marketing is the right direction, but how does it show up in the world?
Is there a formula for viral content? Does it matter? Mark and Brooke explore the strange case of Mr. Beast in this podcast episode.
Strong, consistent corporate values provide a North Star to guide marketers through perilous times.
There’s pressure for brands to embrace cause marketing. This can be hazardous unless you follow these 10 steps!
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