Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Building a durable business is not dependent on Facebook ads or a new logo. It’s tapping into the elements of humanity that never change.
How do you scale marketing consulting on a global scale? Build a custom GPT based on everything you know. Is there a business case for giving away everything you know?
OpenAI Instant Checkout promises to compress the online shopping experience when ChatGPT detects purchase intent. Here is a practical guide to win at this new eCommerce channel.
AI is not just adding new capabilities to our professional arsenal, it is rewriting the rules of marketing. In this discussion with tech leader and author Sandy Carter, we look at specific strategies to win the new sales and marketing game in the AI Era.
The Cracker Barrel marketing implosion became personal. When marketing becomes politicized, could this backlash happen to me? Could it happen to you?
Even successful authors stumble. This is the story of the “invisible book” that everyone loved but nobody bought.
The attention economy was already fractured but now it’s being warped by AI. How do we adjust our marketing strategies in this environment?
There’s too much navel-gazing in marketing as we deliberate on building emotional bonds, community, and trust. Sometimes, I want to buy a banana and be left alone.
A bot thinks like me and acts like me. Will my AI Clone enable my ideas to spread far and wide or take my job? Let’s look at all sides of a new era of intellectual theft and opportunity.
Digital marketing is a game and we have to weigh the benefits when we bow to the algorithms. When do we compromise with content and let the search engines win?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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