As Discord and other secret communities flourish, companies reliant on social listening platforms will have to find new answers. This article exposes this trend through the story of an intelligence leak.
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Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
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A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.
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Social media marketing is popular and important, but most people don’t consider that it is just the beginning of the process to create emotional bonds and customer advocacy.
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While blogging might seem outdated, it is actually more relevant than ever. It’s hard to build an audience for your content, but here are 10 benefits of blogging … even if nobody is reading it!
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Mark Schaefer and Keith Jennings dive into the state of the art of marketing best practices for nonprofits. An inspirational and thought-provoking discussion!
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Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
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Community-based marketing has massive potential but requires a new leadership mindset.
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These impactful blog posts made their mark in 2022. A re-cap of powerful ideas.
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