Archive for the ‘social media’ Category

An interview with GE’s Social Media Wizards

The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE’s social […]

“Social media expert:” Women need not apply?

A few months ago, one of my Twitter followers sent me a link to a blog post by Alexa Clark claiming there is a bias against women on the social […]

The next social media imperative: Defining YOU

Was I clever enough? Was I charming? Did I make at least one good pun? Was I disconcerting? Disarming? Was I wise? Was I wan? Was I fun? From […]

The end of PR as we know it

I usually dismiss people who say that social media “changes everything.” At least in marketing, it’s a variation on a theme of “listen, react, and serve your customer” that has served […]

Throw out the stats. Talk to people.

I’ve been reading a couple articles about the latest social media stats, which some authors suggest are not leading to the “transformational” aspects of social media many expected. They point to […]

Connection without cronyism

In response to my post on the social media country club (perhaps ”fortress” would have been more apt?) many people agreed with the observations I made but also challenged, “what […]

The case for social media marketing and "Extreme B2B"

At one point in my career, I had one of the largest (if not THE largest!) sales positions in the world. I had just one customer and they bought more […]

The most important social event

I am getting married today. Just thought I’d let you know. This is not the kind of thing I usually throw out there, but I write what’s on my mind […]

Social media: Old people rule!

Today I’m pleased to introduce a special guest-blogger, my daughter Lauren, who provides a 20-something perspective of social media. Lauren is an awesome young woman (with a capital AWE) and […]