Archive for the ‘social media’ Category

10 Epic Shifts that are Re-Writing the Rules of Marketing

What is the next big thing? There are no fewer than 10 of them! Here are the mega-trends re-writing the rules of marketing.

How to Make Super Bowl Marketing Magic Last All Year Long

You might not have $6 million to run an ad during Super Bowl LI, but you can apply Super Bowl marketing lessons from scrappy brands all year long.

Social media marketing lessons from my grandfather, the plumber

Has social media changed everything? Well maybe not if you consider these marketing lessons from my grandfather

A reasonable guide to reddit for marketers

With 234 million active users, every marketer need to be aware of reddit. With its unusual culture, you’ll find value in this guide to reddit for marketers

Deleting Your Social Media Business Page? Read This First.

When you just don’t have the time or resources to invest in your social media business page should you delete it? We discuss that and your other options.

How do you make your content the signal instead of the noise?

Marketers have to deal with an increasingly crowded world. How do you make your content the signal instead of the noise?

How to Keep Up with the Tsunami of Customer Feedback Online

Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.

The data-driven sales team

Over the last three years I’ve been doing quite a bit of “social selling” training for big companies and it has been an interesting experience. I see that some people […]