Archive for the ‘social media’ Category

How #TechnologyAndStuff became GM’s Oreo moment

GM somehow cut through its bureacracy to turn a TV gaffe into a bright social media moment #technologyandstuff

Test Your Digital IQ with Mark Schaefer’s Social Media Quiz

Are you a guru or a newbie? Test your digital IQ with Mark Schaefer’s Social Media Quiz!

How to use Power Editor to Ignite your Facebook Marketing

Learn how to maximize your company’s Facebook reach with the new Power Editor, from {grow} community member M. Valentina Escobar-Gonzalez.

Social Media Explained. Really.

Social Media Explained will get you up to speed on social media fundamentals fast!

Happy Holidays from Our Home to Yours

What Social Media Can’t Do…

Too often businesses have unrealistic expectations of what social media is supposed to accomplish. Here’s a realistic view!

Good news for the economy might be bad news for social media

Back in 2009, I wrote a blog post forecasting that when the economy finally improved, it would have a deleterious impact on the social web. My premise was simple. Time […]

What the $200 Million Tweet Can Teach You About Personal Influence

Don’t look to your number of Twitter followers to build social media power. Look at RELEVANCE.

PeerIndex Founder reveals social marketing developments

The founder of social scoring company PeerIndex discusses progress in his company, the push-back he is getting from some corners of the advertising business and social scoring trends.