Archive for the ‘social media’ Category

The most important social event

I am getting married today. Just thought I’d let you know. This is not the kind of thing I usually throw out there, but I write what’s on my mind […]

Social media: Old people rule!

Today I’m pleased to introduce a special guest-blogger, my daughter Lauren, who provides a 20-something perspective of social media. Lauren is an awesome young woman (with a capital AWE) and […]

Social Media’s Economy of Giving

In the first article in this four-part series, I defined the three elements that contribute to business benefits through social media: Connections + Meaningful Content + Authentic Helpfulness = Business […]

The biggest obstacle to social media business success

This is the third in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Let’s continue […]

Building meaningful business connections through social media

This is the second in a series exploring the keys to achieving business benefits in social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Now, we’re going […]

A formula for social media business success

Starbucks. Dell. Mark Schaefer. Yes, I am now up there with the mega-brand big dogs, at least momentarily, in an article in Forbes recently. Not only that, but I was […]

Social media influence in the workplace may be relatively small

If you’re a brand trying to influence key business contacts through social media, it may not be happening during business hours … and it may not be happening at all, […]

Yes, it IS about the money

I know social media is about “relationships.” I get it … I really do. But if you are responsible for a social media initiative for your company, somebody is eventually […]

A double-standard on social media marketing?

If you’ve been reading the blog posts this week about social media and measurement, you owe it to yourself to read the fascinating comment section under the article The biggest […]