Rise Above the Noise.
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Youāre in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad youāre here. -Mark Schaefer
My friend Trey Pennington, one of the most popular figures on the social web,Ā committed suicide today. I have been trying to figure out how to
Social media consultants urge companies to start a conversation with customers. Most customers donāt want a conversation, though. Too much engagement.
I am fascinated with uber-blogger Chris Brogan as a cultural icon of the social media revolution.Ā Whether it’s trying new business models or pioneering sponsored
I’m often asked to explain the social web … in three minutes or less.Ā Difficult!Ā Ā But I’ve come up with a simple way to describe
At this time of year I’m not thinking too much about marketing and business so I just thought I would tell you a Christmas Story.
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I
Ā Ā Was I clever enough? Was I charming? Did I make at least one good pun? Was I disconcerting? Disarming? Was I wise? Was I
I’ve beenĀ reading a couple articles about the latest social media stats, which some authors suggest are not leading to the “transformational” aspects of social media
In response to my post on the social media country club (perhaps āfortressā would have been more apt?) many people agreed with the observations I
At one point in my career, I had one of the largest (if not THE largest!) sales positions in the world. I had just one
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