Archive for the ‘social media’ Category

Social Media Explained. Really.

Social Media Explained will get you up to speed on social media fundamentals fast!

Happy Holidays from Our Home to Yours

What Social Media Can’t Do…

Too often businesses have unrealistic expectations of what social media is supposed to accomplish. Here’s a realistic view!

Good news for the economy might be bad news for social media

Back in 2009, I wrote a blog post forecasting that when the economy finally improved, it would have a deleterious impact on the social web. My premise was simple. Time […]

What the $200 Million Tweet Can Teach You About Personal Influence

Don’t look to your number of Twitter followers to build social media power. Look at RELEVANCE.

PeerIndex Founder reveals social marketing developments

The founder of social scoring company PeerIndex discusses progress in his company, the push-back he is getting from some corners of the advertising business and social scoring trends.

Creating an inclusive social media event

It’s time to break the “glass ceiling” of traditional social media events. Social Slam is an event that features world-class content at a low price.

Forget demographics. It’s all about the socialgraphics

Traditionally marketers have used demographic and pyschographic data. Digital marketing today calls for adding socialgraphic data to the mix.

Are you ready for Return On Influence?

We’re on the cusp of a marketing revolution led by powerful citizen influencers. Mark Schaefer’s new book is the first to look at Klout and this trend