The writing's on the wall: An interview with Sharpie's Twitter Queen
When I first learned that Sharpie pens had its own Twitter-er, I couldn’t believe it. How in the world could you spend your day writing 140-character statements about INK PENS? […]
Archive for the ‘social media’ Category
Alternative perspectives on social media impact
My article this week on social media’s impact on personality development spawned many thought-provoking comments and insights. I wanted to share some of the best posts with you as we […]
Is social media re-wiring a generation?
On a rainy day, I was sitting in a shopping mall people-watching. About 75% of the folks between the ages of 13 and 25 were either texting or talking on […]
Authenticity and the new world of earned media
Earned media demands authenticity. Can you pass the test?
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