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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Social media lurkers may love you and your company but never let you know. Can emotional content lure them in?
What is the role of authenticity in social media and business? Is it an expectation, a myth, or a strategic weapon?
By Amber Osborne, {grow} Contributing Columnist Being a CMO and online marketer with a product based in social media management, I am guilty of falling

We live in an amazing, connected world. But Amber Osborne tells us that sometimes it’s not about the tech, it’s about respect.
Facebook has given the world a pulse. That means something — the spirituality of Facebook
We are the first generation to have a digital documentation of everything in our lives. This may actually form our personalities.
Hazing is a trial by fire in some cultures but on Facebook, it takes on a new dimension
It’s popular to think that the wisdom of the crowds can change the world but there might be a few obstacles in the way.
Perhaps this is not a marketing revolution after all. Maybe there is something deeper going on here.
What is your content consumption/creation balance? It might be the key to your online success.
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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