Why there is no first mover advantage in social media
Gaining first mover advantage is a popular social media strategy but it doesn’t work.
Archive for the ‘streaming video’ Category
Mukbang and Monetization: New Digital Marketing Trends
Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!
LinkedIn video: Will marketers ruin this, too?
LinkedIn video production is soaring. Can it be an effective customer connection point, or are marketers on the brink of ruining it?
How to monetize a Facebook Group
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
Why content creators need to ditch the ad revenue model
In this post, you learn why the ad revenue model in the content creation business is doomed and what model to focus on instead.
Do it like Netflix: how to create content in the streaming era
In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.
IGTV, the future of vertical video, and why this is a challenge to television
The announcement of IGTV from Instagram is a bet on vertical video, and begs the question, what does this mean to the future of television?
The ethics of broadcasting on Facebook Live
I was startled to learn that a private group meeting had been broadcast on Facebook Live. Is this simply an “expectation” for the future?
Drones, Bots and AI oh my. SXSW highlights
Mark Schaefer provides some personal highlights from SXSW 2017, including observations on chatbots, new media and angry artificial intelligence.
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