What is the future of conferences and public speaking?
The future of conferences is uncertain as the coronavirus upends the business world. New research points to a probable scenario.
Archive for the ‘streaming video’ Category
What you need to know about Zoom doom and gloom
Rumors, accusations, and lawsuits seem to be swirling around Zoom, the best video app for working at home. Should you be using it?
Community drama threatens Twitch influencers. Are marketers at risk?
Twitch influencers are fleeing, Activision Blizzard signed with YouTube, and site moderation is still terrible. What should eSports talent sponsors do?
Why there is no first mover advantage in social media
Gaining first mover advantage is a popular social media strategy but it doesn’t work.
Mukbang and Monetization: New Digital Marketing Trends
Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!
LinkedIn video: Will marketers ruin this, too?
LinkedIn video production is soaring. Can it be an effective customer connection point, or are marketers on the brink of ruining it?
How to monetize a Facebook Group
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
Why content creators need to ditch the ad revenue model
In this post, you learn why the ad revenue model in the content creation business is doomed and what model to focus on instead.
Do it like Netflix: how to create content in the streaming era
In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.
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