Rise Above the Noise.
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You’re in marketing for one reason: Grow. Grow your company, reputation, customers, impact, profits. Grow yourself. This is a community that will help. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. I am so glad you’re here. -Mark Schaefer
Rumors, accusations, and lawsuits seem to be swirling around Zoom, the best video app for working at home. Should you be using it?
Twitch influencers are fleeing, Activision Blizzard signed with YouTube, and site moderation is still terrible. What should eSports talent sponsors do?
Gaining first mover advantage is a popular social media strategy but it doesn’t work.
Mukbang is a new trend demonstrating gluttonous behavior on video. So why not? Gluttony and other trends on The Marketing Companion!
LinkedIn video production is soaring. Can it be an effective customer connection point, or are marketers on the brink of ruining it?
In the 150th episode of The Marketing Companion, we learn how to monetize a Facebook Group with BossMom Dana Malstaff and Mark goes on a rant!
In this post, you learn why the ad revenue model in the content creation business is doomed and what model to focus on instead.
In this post, you’ll learn lessons from Netflix that you can apply for your own content strategy in the streaming era.
The announcement of IGTV from Instagram is a bet on vertical video, and begs the question, what does this mean to the future of television?
I was startled to learn that a private group meeting had been broadcast on Facebook Live. Is this simply an “expectation” for the future?
Mark Schaefer is the top-rated marketing and business keynote speaker at conferences all over the world.
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