Archive for the ‘Trending’ Category

The AI Easy Button imperils the future of marketing research

My friends are losing their marketing jobs as companies opt for the AI Easy Button. But as we cut costs, we might be missing out on the future of our companies.

The heritage moat: Why nostalgia marketing dominates today

Nostalgia marketing is everywhere on even startups capitalize on history to create a “heritage moat.” Why is nostalgia so powerful today and how can any business use these ideas?

Target’s $100 million Word-of-Mouth Marketing Fail

Target was lined up to create a great customer success but turned it into a word-of-mouth marketing fail, according to expert Sarah Neely.

Research points to the “Attention Equation” behind measurable content success

While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.

Is it time to embrace ethically-sourced marketing?

Marketing is a wonderful career that changes the world in positive ways. But indirectly, it is contributing to some of the world’s biggest problems. It’s time to start a conversation about ethically-sourced marketing.

The Marketing Companion Podcast: Beginning of a New Era

In this special show, Mark Schaefer makes an announcement about the future of The Marketing Companion podcast. Co-host Sandy Carter reveals three big ideas marketers should be leaning into.

The most important “soft skill” in the AI Era

AI is re-wiring our psychology and personalities in real time. But there is one soft skill that will overcome the AI crush.

Rediscovering the OG Fundamentals of Marketing

It seems like every marketing conversation swirls around the latest AI tool, the newest social channel, or some fresh “growth hack” promising overnight results. But let’s not overlook some of the “OG” marketing fundamentals!

LinkedIn engagement down? Here’s why.

LinkedIn engagement has been a key strategy to building credibility, authority, and visibility. But an algorithm overhaul just turned the social media marketing world upside down.