Attention Economy 2.0 and the Impact on Marketing
The attention economy was already fractured but now it’s being warped by AI. How do we adjust our marketing strategies in this environment?
Archive for the ‘Trending’ Category
Do I Really Need to Trust My Banana? What Most Marketers Get Wrong About “Trust”
There’s too much navel-gazing in marketing as we deliberate on building emotional bonds, community, and trust. Sometimes, I want to buy a banana and be left alone.
I Just Met My AI Clone. It Was 90% Me and 10% Existential Crisis
A bot thinks like me and acts like me. Will my AI Clone enable my ideas to spread far and wide or take my job? Let’s look at all sides of a new era of intellectual theft and opportunity.
The AI Challenge Marketers Aren’t Talking About
Futurist Mathew Sweezey challenges us with new marketing realities. The AI challenge is not technical. It’s human adaption to speed and the new “brand brain.”
The executive who terrorized me into peak productivity
An entire digital economy depends on scattering our focus and destroying our productivity. Competitive advantage comes from the discipline of getting the important things done.
The creator’s enigma: You can’t be halfway relevant
The creator’s enigma: Success depends on being relevant. That takes hard work. Is it possible to reimagine personal creativity?
The greatest value of AI might be presence
Sure, AI is a profound idea for the business world. But for marketers, the most important impact might be “presence.”
Five ways to influence your brand message when consumers are in control
Brands no longer have control of the brand message but these five strategies can provide influence that keeps the core story intact.
The unexpected moment when AI became a friend
AI became a friend when it stepped in with an unexpected act of kindness. When you become fond of an AI companion, could love be far behind?
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