Archive for the ‘Trending’ Category

Ten ways to create an AI-shaped career

The time is now to create your AI-shaped career. Here are 10 non-obvious ideas to help you prepare for the AI workplace infiltration.

Are we living on a hinge of history?

Who decides the safe limits of superintelligence? Could the answer to this question be a hinge of history?

Do we begin to battle AI for human artistry?

If the bots are coming for our jobs, should we prepare to battle AI? Considering the last time we had a disruption like this, there is a better strategy.

A step-by-step approach to AI adoption for your company

AI adoption isn’t about learning prompts or proving an ROI. You have to get your people on board and this post teaches you how to do that.

Should we be afraid of Moltbook?

The hottest app in the world is shocking and scaring AI experts. Is it alive? Is it the singularity? Should we be afraid of Moltbook?

The AI Easy Button imperils the future of marketing research

My friends are losing their marketing jobs as companies opt for the AI Easy Button. But as we cut costs, we might be missing out on the future of our companies.

The heritage moat: Why nostalgia marketing dominates today

Nostalgia marketing is everywhere on even startups capitalize on history to create a “heritage moat.” Why is nostalgia so powerful today and how can any business use these ideas?

Target’s $100 million Word-of-Mouth Marketing Fail

Target was lined up to create a great customer success but turned it into a word-of-mouth marketing fail, according to expert Sarah Neely.

Research points to the “Attention Equation” behind measurable content success

While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.