Archive for the ‘Trending’ Category

Marketing’s Biggest Challenge starts NOW

Marketing’s Biggest Challenge has always been establishing trust with our customers. But that problem just became much more difficult and some of the biggest brands are asleep at the wheel.

What’s Next? Reflections on #SXSW 2024

Robots, TikTok, and AI disruption dominated SXSW 2024, and annual conference of thought leadership. Here are some takeaways for marketers!

How do you measure the value of a brand community? Ten ideas.

Community-based marketing is a red-hot trend, and here are 10 ideas to quantify the value of a brand community.

How to be the best fake possible

The Most Human Company Wins except when the Best Fake is better. Why AI-generated content will dominate marketing.

Why CapCut might be the Gen Alpha social media app

CapCut is on the move and could be the next big social media app

The business benefit of social isolation and other observations

Is the government trying to control people through social isolation? No, it’s how we make money.

A New Look at Loyalty

Major brands are taking a new look at loyalty programs in light of new consumer needs and technological opportunities.
Mark Schaefer and Mathew Sweezey explore the opportunities in a new episode of The Marketing Companion podcast.

Influencer marketing is hitting a dead end

One of my clients built his business entirely on influencer marketing. His revenue has grown explosively through a combination of both paid and organic relationships with powerful influencers who specialize […]