Archive for the ‘Twitter’ Category

Why branding is rooted in evolution. We brand to survive.

Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.

Twitter is not reality: The fatal flaw of influencer lists

Influencer lists are most often based on a Twitter feed, which is not very representative of anything.

Why breaking up Big Tech won’t work

The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.

Advertisers are getting squeezed every way. What is the answer?

Advertisers are getting squeezed on all sides. Traditional ads are going away, digital ads are skyrocketing in price. What’s the solution?

The Marketing Rebellion is HERE.

The Marketing Rebellion is here, ushered in by a new book from Mark Schaefer. How do you succeed in an ad-free, loyalty-free, funnel-free world?

How to defend your online reputation in the outrage era

This post teaches you how to tweet responsibly so trolls can’t ruin your online reputation and jeopardize your professional career.

The fast pace of marketing will get faster

On this retro look at marketing over the past five years — Google Glass, Klout, Twitter and others — the Marketing Companion episode shows the pace of marketing is fast and getting faster!

The Next Big Digital Marketing Opportunity

Digital advertising: The next big business opportunity is in sight.

Digital advertising is ready for a shake-out. Budgets are high and ad inventory is down. Where is this new wave of money going to be spent?

Social Proof and the Business Case for Buying Fake Followers

With the pressure to perform and build influence on the web, many people are buying fake followers, likes and comments. But in the end, true influence will win.