ChatGPT versus Bard: Which AI Chatbot is Better for Marketing?
A first look at ChatGPT versus Bard in a test of 10 basic marketing tasks.
Archive for the ‘Writing best practices’ Category
I was dazzled and confused when I asked #ChatGPT to write like a woman
I asked ChatGPT to write like a woman and got more than I asked for. A lot more. Introducing “John.”
10 Benefits of Blogging Even if Nobody Reads It
While blogging might seem outdated, it is actually more relevant than ever. It’s hard to build an audience for your content, but here are 10 benefits of blogging … even if nobody is reading it!
Unlocking the Power of Curated Content for Your Business
Curated content is particularly relevant in a fast-changing and chaotic world. Why is this overlooked as a content marketing strategy?
How to deal with the existential crisis presented by AI
Mark Schaefer unpacks the existential crisis presented by AI and provides practical advice to get ahead of the learning curve.
Could this be the golden age of freelance (and other timely observations)
Companies are outsourcing their creative at a furious pace. Is this the Age of Freelance? Plus other short observations on the marketing world.
10 Unmissable lessons from Ann Handley’s new “Everybody Writes” book
Everybody Writes by Ann Handley inspires us to be better through actionable and unique content ideas.
How to measure the emotional tone of your content
Here is a fun and simple way to detect the emotional tone of your content.
The sexiest part of content marketing isn’t your content
Five big ideas to make your headline drive content consumption and social sharing!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.