Archive for the ‘YouTube and video’ Category

Research points to the “Attention Equation” behind measurable content success

While most content success has been determined by audience size and engagement, a new “attention equation” looks at consumer focus and commitment to drive marketing value.

Why strategic imperfection is your essential strategy to beating the bots

When competitors use AI to achieve Hollywood perfection, go the other direction. Strategic imperfection is a major trend right now and a key strategy to beat the bots.

The Thin Line Between Bold Marketing and Brand Suicide

We live in a time that calls for bold marketing. But breaking taboos not meant to be broken can cost you your job, as this case study reveals

Dissecting Apple’s disruptive marketing case study

A new music video took the advertising industry by storm but if you study this marketing case study carefully, you’ll see something more than an ad. It’s a demomnstration of disruptive marketing.

The photo that changed my life (and maybe yours)

Mark Schaefer was quietly eating a meal in an Austin restaurant when an event occurred that changed his life and career. and it just might change yours, too.

10 Non-Obvious Social Media Trends You Need to Consider Right Now

Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!

Break writer’s block with one true sentence

One true sentence can be the key to unlocking writer’s block. Just ask Ernest Hemingway.

A New Commercial Strategy: Creators and Community

Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?