10 Non-Obvious Social Media Trends You Need to Consider Right Now
Let’s take a deep dive into the non-obvious social media trends that will dominate marketing considerations in the year ahead!
Archive for the ‘YouTube and video’ Category
Break writer’s block with one true sentence
One true sentence can be the key to unlocking writer’s block. Just ask Ernest Hemingway.
A New Commercial Strategy: Creators and Community
Market dynamics are pushing creators and community to the forefront of marketing strategy. Influencers are wielding unprecedented power. Is it timwe to get onboard?
What is the ROI of a blue check mark?
Should you fork over the bucks to become validated on social media? Dennis Yu helps us determine the ROI of a blue check mark
The long ugly road of measurement and influencers
The road to measurement and influencers has been rocky. It’s time to do better.
How to be relentlessly relevant
This post contains Mark Schaefer’s TED talk “How to be Relentlessly Relevant”
Are you getting buried by the stylized persona?
The danger of the stylized persona and other timely marketing observations.
This business fail taught me about psychological switching costs
One of the most overlooked marketing obstacles when launching a new product is psychological switching costs. And today I have a personal story about condoms to demonstrate this important idea. […]
Three resources to stay relevant … and more
We all want to stay relevant. Here are some ideas and some short takes from the world of marketing.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast!
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.