When even "greatness" is not enough

At its essence, marketing today is about answering one question: “How can we be heard?” How can we rise above the din of infinite options to create sustainable meaning with an audience or group of customers?

Following the old rules of digital engagement is not enough … not nearly enough. Even being “great” is insufficient in the face of overwhelming competition redefining the limits of excellence every day.

From the best-selling author of KNOWN and Marketing Rebellion comes a practical guidebook built for the modern world. Cumulative Advantage demonstrates how the world is stacked against us in big ways and small and provides new ideas to help us build the unstoppable momentum needed to rise above these barricades.

Filled with motivating ideas and fascinating case studies, Cumulative Advantage is an indispensable and practical source of inspiration for every person with a dream that’s ready to take flight.

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The story of Cumulative Advantage

"This book is Mark Schaefer's legacy to the world."

"Most powerful book I've read in five years."

"An a-ha moment on steroids!"

"An instant classic."

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The book is available in paperback, audio, and Kindle versions.

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Cumulative Advantage FREE Bonus Material:

  • Free graphics file for audio book listeners

    This pdf contains graphs and illustrations from "Cumulative Advantage" for Audible fans!

  • Free Book Chapter

    Not sure if "Cumulative Advantage" is for you? Read the book's Introduction to learn more!

  • Free Study Guide

    This free resource summarizes some of the main points in each chapter and provides study questions to help you build momentum for your own ideas, life, and business!

  • The Story of Cumulative Advantage Video

    A free download of the exciting animated story of Cumulative Advantage!

  • Additional reading on Cumulative Advantage

    Want to keep learning? Here is a list of blog posts Mark Schaefer has created on the subject of momentum and Cumulative Advantage.

  • Bulk orders

    Deep discounts are available for orders of 10 more copies of Cumulative Advantage. Let us know how we can help you.

  • Order a personal, autographed copy of Cumulative Advantage

    A limited edition, hard-bound, autographed copy of Cumulative Advantage makes a great keepsake or gift for just $40. Author Mark Schaefer will sign this beautiful book for you, a friend, or your customers. Let him know if there is something he can add to the inscription to make your copy memorable!

Business growth advisor Rebecca Wilson explains the power of "Cumulative Advantage" on her book review channel.

Mark Schaefer is among the world's most trusted marketing authorities. Contact him now to bring his inspiring message to your group about the new business realities in your industry or trade association.

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