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Mark Schaefer’s book The Content Code has been translated into Japanese.
Japan’s UNI Agency purchased the rights to the book and produced a bold new version of the classic 2015 book.
Content Code has won several international awards and was recently named the best book on SEO by an industry site.
The book details the strategies needed to overcome overwhelming information density and stand out in a very competitive world.
Mark Schaefer was featured in a Fast Company article titled How to Clean up Your Personal Brand.
A sample from the article:
First, get a vision for what you need to define, what you do want reflected in the world, says Mark Schaefer, executive director of Schaefer Marketing Solutions, a Louisville, Tennessee-based marketing consultancy and author of Known: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age. Schaefer says there’s a difference between being “internet famous” and curating a specific personal brand that will help you become known in your industry.
“If there’s a lot of competition, I don’t think that should necessarily scare you off, but you need to find a voice, an angle, an approach that’s different from others. It’s a very busy world. It’s a very noisy and competitive world, but there are lots of strategies to help you stand out,” Schaefer says.
Brooke Sellas
Mark Schaefer announced that Brooke Sellas, founder and CEO of B Squared Media, will join him as the new co-host of the long-running Marketing Companion podcast.
The podcast, now entering its seventh year on the air, is widely-known as the most entertaining business podcast and is on many industry “best-of” lists. It was named one of the top 1% of all business podcasts (by downloads) by the Libsyn syndication service.
Sellas replaces Tom Webster of Edison Research, the show’s original co-host since 2013. He is leaving the show to pursue other creative efforts more in-line with his emerging business interests.
“Tom and I had a chemistry that made the show special,” said Schaefer. “That’s why I’m so excited Brooke accepted my invitation. We’ve been friends, co-workers, and collaborators for many years. We have a pre-existing chemistry. She’ll being an extraordinary new energy to the show. I couldn’t be more excited!”
GrowthHackers, the largest online community for growth professionals, analyzed 76,970 articles published between 2016 and 2018 on their online community. Based on the number of times people were mentioned in posts, they identified individuals most influential to their community.
Mark Schaefer was named number 31, behind such influencers as Bill Gates, Richard Branson, and Mark Zuckerberg.
Mark Schaefer speaking at SMMW in 2016
Mark Schaefer will be the closing keynote speaker at Social Media Marketing World 2019, marking the first time a speaker has been asked twice to be a main stage keynote speaker.
Schaefer also closed SMMW in 2016 and was the highest-rated speaker of the event, which featured nearly 200 different sessions.
SMMW, based in San Diego, is among the largest marketing conferences in the world and is expected to have more than 7,000 participants attending both live and through an online access ticket.
Mark Schaefer’s new book Marketing Rebellion: The Most Human Company Wins
was officially launched January 14, 2019 and quickly established itself on the Amazon bestseller charts.
The book hit number 1 in the “Marketing” category on Amazon on the strength of pre-sales and a week later, it hit number 1 in the advertising category.
This is Schaefer’s seventh book and his second book to hit number one on Amazon. His seminal book Return On Influence
, the first book on influence marketing, was the top marketing book on Amazon for three weeks in 2012.
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