{ grow } Marketing. Strategy. Humanity. The official blog of Mark Schaefer

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Mark Schaefer and Dana Malstaff discuss how a simple AI assistant can serve customers, build a business, act as a growth coach, and even help you keep your sanity. Read More

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The {grow} blog – Marketing. Strategy. Humanity.

Latest Post

Building a simple AI assistant can transform your business now

Rise Above the Noise.

Recent Posts

How marketing employment might be disrupted when the economic value of intelligence is zero

Protecting Your Content From AI: Not So Fast!

I Just Met My AI Clone. It Was 90% Me and 10% Existential Crisis

The AI Challenge Marketers Aren’t Talking About

The executive who terrorized me into peak productivity

The creator’s enigma: You can’t be halfway relevant

Why the Age of Influencer Marketing is Just Beginning

When to compromise with content

The greatest value of AI might be presence

Five ways to influence your brand message when consumers are in control

The curse of authenticity

The unexpected moment when AI became a friend

The sure sign that I am failing in the AI world

New research points to the emerging “AI Frontier Firm”

A Human Renaissance in the Age of AI

Please. Let’s stop the B.S. about personal brands

Trending For You

Should you still pursue a career in marketing?

A mind-bending demonstration of AI and NotebookLM

The true power of Web3 and margays

Interpreting the 10 rules of growth as an entrepreneur

The real reason people are quitting their jobs and what it means to marketing

Could this be the golden age of freelance (and other timely observations)

The rise and fall of my Web3 creator token. A drama in four acts

My commencement address: Enthusiasm as competitive advantage

Six practical tips to stay ahead of the marketing learning curve

Five Incredibly Useful Lessons From 200 Virtual Keynote Speeches

Cutting through the hype of Custom GPT

The Parasite Economy: An Upside for Creators

Has the pressure of success made me less creative?

Marketing’s Biggest Challenge starts NOW

DGAF: Why unhinged brands could be the safest marketing path

The hierarchy of AI-generated content: Where humans thrive

Content Marketing

The business case for personal branding in one photograph

Why you need to ditch LinkedIn as your content platform

The hierarchy of AI-generated content: Where humans thrive

A Unified Theory of Content Success: Can anybody create effective content?

I was dazzled and confused when I asked #ChatGPT to write like a woman

Why you need to build a content strategy on rented land. In fact, you have no choice.

Seven daily habits to make you a more consistent content creator

The biggest mistake content creators make today

The biggest tech threat to creators is not ChatGPT

I just built a content showroom

Protecting Your Content From AI: Not So Fast!

Why social sharing is the world’s most awesome content marketing metric

My AI stack and other short observations from the marketing world

Protecting Your Content From AI: A Contrarian View

The signature story: Your critical marketing asset

How AI is creating a pandemic of dull (and what to do about it!)

Social Media Strategy

Why CapCut might be the Gen Alpha social media app

Goodbye Google? Dissecting the role of AI and SEO

Why leaked secret documents point to the future of social listening

The biggest threat to free speech and democracy isn’t speech, it’s amplification

Five things you need to change on your website right now

Why Threads won’t work without Gen Z

How social media commitments can eat you alive

Is there a renaissance ahead for organic social media?

Why writing an AI-assisted book was a total flop

What is the best social media channel for my business?

The creator economy is in hyperdrive. Is it time to climb aboard?

The long ugly road of measurement and influencers

Don’t be overwhelmed. Custom GPTs are simple and fun!

The ROI of creators: An inspiring influence marketing case study

Diving into the bizarre and secret world of luxury brand marketing

What is the ROI of a blue check mark?

Marketing Strategy

Why a Focus on Subscribers, Not Web Traffic, Transformed My Strategy

10 Conversation starters for your marketing team

A turning point for a blog, AI self-soothing, and the death of a mascot

Influencer marketing is hitting a dead end

Enter the bizarro world of the next generation consumer

Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

ChatGPT Starter Pack: 10 Amazing Prompts to Improve Your Business Now