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Why strategic imperfection is your essential strategy to beating the bots

When competitors use AI to achieve Hollywood perfection, go the other direction. Strategic imperfection is a major trend right now and a key strategy to beat the bots. Read More

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Recent Posts

pressure of success

Has the pressure of success made me less creative?

marketing artists

When intelligence becomes worthless, marketing artists will survive

bold marketing

The Thin Line Between Bold Marketing and Brand Suicide

marketing learning curve

Six practical tips to stay ahead of the marketing learning curve

marketing case study

Dissecting Apple’s disruptive marketing case study

self-soothing

A turning point for a blog, AI self-soothing, and the death of a mascot

Mark Schaefer and Amanda Russell

Exploring the personal branding pivot

Need a keynote speaker? Mark Schaefer is the most trusted voice in marketing. Your conference guests will buzz about his insights long after your event! Mark is the author of some of the world’s bestselling marketing books, a college educator, and an advisor to many of the world’s largest brands. Contact Mark to have him bring a fun, meaningful, and memorable presentation to your company event or conference. Follow Mark on Twitter, LinkedIn, YouTube, and Instagram Image courtesy Mid Journey

The 10 biggest marketing challenges have nothing to do with AI

AI Utopia

From Work to What? Surviving the AI Utopia Narrative

AI and search

Goodbye Google? Dissecting the role of AI and SEO

most human company

When Robots Care More: The Evolution of Human Empathy

pandemic of dull

How AI is creating a pandemic of dull (and what to do about it!)

robot holding book cover

The story behind the world’s first AI activated book

cognitive decline

How frequent AI usage is leading to cognitive decline

Disruptive marketing

The photo that changed my life (and maybe yours)

hating people on social media

A handy guide to hating people on social media

Trending For You

fourth marketing rebellion

A Prediction: The Fourth Marketing Rebellion

how to fix universities

How to Reimagine Universities for the AI Era

10 Golden Rules of Personal Branding

The overlooked relationship between status and marketing

Are you struggling with your personal brand? It’s probably because of this.

AI-generated content

The hierarchy of AI-generated content: Where humans thrive

social isolation

The business benefit of social isolation and other observations

discord community

That time I received death threats in a brand Discord community

imposter syndrome

Beyond Imposter Syndrome

Five signs that new pandemic consumer trends are sticking around

doom of marketing

Why AI does not mean the doom of marketing

social media addiction

Who’s responsible for social media addiction? Me and you.

marketing personalization

Dear [FIRST_NAME]: Why Personalized Marketing Still Feels Like Spam

AI Utopia

From Work to What? Surviving the AI Utopia Narrative

Artificial Intelligence, Iteration and the Future of Creators

How Shein and Temu threw a bomb at eCommerce conventions

Content Marketing

pandemic of dull

How AI is creating a pandemic of dull (and what to do about it!)

linkedin

Why you need to ditch LinkedIn as your content platform

Five strategies to win the content marketing arms race

The business case for personal branding in one photograph

Why you need to build a content strategy on rented land. In fact, you have no choice.

The singular importance of “Content Inc.”

protecting your content from AI

Protecting Your Content From AI: A Contrarian View

Should I become a content entrepreneur with a blog or a newsletter?

signature story

The signature story: Your critical marketing asset

Seven daily habits to make you a more consistent content creator

I just built a content showroom

10 Unmissable lessons from Ann Handley’s new “Everybody Writes” book

How does content work in the world today?

AI-generated content

The hierarchy of AI-generated content: Where humans thrive

Why content marketing favors the bold

timeless content marketing strategy

It’s time to disrupt the “timeless content marketing strategy”

Social Media Strategy

threads

Why Threads won’t work without Gen Z

The creator economy is in hyperdrive. Is it time to climb aboard?

What is the ROI of a blue check mark?

amplification

The biggest threat to free speech and democracy isn’t speech, it’s amplification

luxury brands

Diving into the bizarre and secret world of luxury brand marketing

influence marketing case study

The ROI of creators: An inspiring influence marketing case study

How social media commitments can eat you alive

What is the best social media channel for my business?

Five things you need to change on your website right now

custom gpts

Don’t be overwhelmed. Custom GPTs are simple and fun!

The long ugly road of measurement and influencers

Why writing an AI-assisted book was a total flop

future of social listening

Why leaked secret documents point to the future of social listening

AI and search

Goodbye Google? Dissecting the role of AI and SEO

Is there a renaissance ahead for organic social media?

capcut

Why CapCut might be the Gen Alpha social media app

Marketing Strategy

Five trends pointing your business to the metaverse

marketing artists

When intelligence becomes worthless, marketing artists will survive

marketing personalization

Dear [FIRST_NAME]: Why Personalized Marketing Still Feels Like Spam

social media addiction

Who’s responsible for social media addiction? Me and you.

Why Gen Z is hiding out in digital campfires

nutter butter

The Nutter Butter campaign explained. Yes, this nightmare makes sense

10 Conversation starters for your marketing team

The two key business questions every website must answer

custom gpt

Cutting through the hype of Custom GPT

philip kotler on peter drucker

Philip Kotler commentary on Peter Drucker and the current state of marketing

disconnected customers

The problem with social listening platforms and disconnected customers

marketing megatrends

Six marketing megatrends we’re watching right now

marketing predictions

Grading 12 marketing predictions about the future

Buying on beliefs? I don’t believe it

Marketing ideas for the boring brand

Striving for brand preference versus brand awareness

personal branding

How do you build a personal brand when your life is in chaos?

The true power of Web3 and margays

Personal Brand Versus Corporate Brand: Which is More Effective?

Are you struggling with your personal brand? It’s probably because of this.

Why ChatGPT will profoundly transform every marketing career, starting now

My most embarrassing business mistakes revealed

10 Golden Rules of Personal Branding

The Adam Grant Rant

The life-changing power of a spiky point of view

How to create your TED talk

PERSONAL BRANDING CLASSES

5 Lessons from teaching personal branding classes for five years

schaefer

Five life lessons from 40 years in the marketing world

america's greatest writer

Three marketing lessons from America’s greatest writer

infuse humanity

How to infuse humanity into an AI World

The art of self promotion

How to deal with the existential crisis presented by AI

Influence marketing

creator economy

How big is the creator economy? Three times larger than we thought!

Emphasis on celebrity over authority is blowing up influencer strategy

creators and community

A New Commercial Strategy: Creators and Community

measure thought leadership

How do you measure thought leadership?

The future of influencers and retail

Influence marketing state of the nation. Is it healthy to be an influencer?

new influencers

The new influencers beat traditional advertising effectiveness

Marketing Companion Podcast

pressure of success

Has the pressure of success made me less creative?

marketing learning curve

Six practical tips to stay ahead of the marketing learning curve

Mark Schaefer and Amanda Russell

Exploring the personal branding pivot

AI and search

Goodbye Google? Dissecting the role of AI and SEO

pandemic of dull

How AI is creating a pandemic of dull (and what to do about it!)

cognitive decline

How frequent AI usage is leading to cognitive decline

infuse humanity

How to infuse humanity into an AI World

marketing megatrends

Six marketing megatrends we’re watching right now

right answers

You don’t need to have the right answers if you have the right questions.

NotebookLM

A mind-bending demonstration of AI and NotebookLM

transform your career

Are You Playing Small? Three Questions That Transform Your Career

talk to your children about social media

How to talk to your children about social media and AI

linkedin success

An inside view of LinkedIn success

Why it was time to burn this brand community to the ground

signature story

The signature story: Your critical marketing asset

marketing lesson from Ed Sheeran

A spicy marketing lesson from Ed Sheeran

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