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Recent Posts

The six possible ways to deliver your keynote speech

Why are the Four Ps of Marketing still a big idea in the digital world?

When does the program become the programmer?

No more stock imagery. How to use AI to create illustrations for your content

The art of self promotion

Five things you need to change on your website right now

The business case for personal branding in one photograph

Values and marketing: Which leads which?

Welcome to the supply chain, your marketing strategy

Is there a renaissance ahead for organic social media?

The future of marketing employment

Five strategies to win the content marketing arms race

I hated customer research until I found Voice of Customer

Dealing with the creepiness of personal branding

Marketing strategy in a world of crappy customer service

Five Incredibly Useful Lessons From 200 Virtual Keynote Speeches

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Five life lessons from 40 years in the marketing world

Hashing out a new marketing framework

10 Prompts that deliver blazing content creation ideas

Why social sharing is the world’s most awesome content marketing metric

Is this the biggest marketing megatrend of the decade?

7 Reasons why this is the most challenging time to be in marketing

10 Golden Rules of Personal Branding

Five strategies to win the content marketing arms race

How I made six-figures self-publishing my books

The good, the bad, and the NFTS. Peering into the future at SXSW

Five Incredibly Useful Lessons From 200 Virtual Keynote Speeches

Dealing with the creepiness of personal branding

Enter the bizarro world of the next generation consumer

Five signs that new pandemic consumer trends are sticking around

How does branding work today? The answer might surprise you.

10 Ideas about the Future of Content Marketing

Content Marketing

Four ways to jumpstart your content marketing by creating insights instead of information

10 Ideas about the Future of Content Marketing

How to use Content Shock to win in business

Why social sharing is the world’s most awesome content marketing metric

It Doesn’t Matter What Your Competition is Doing

Will interactive content finally become mainstream?

Before you spend money on content promotion, read this

How industries are being disrupted through stories

An updated formula for creating content that stands out

The singular importance of “Content Inc.”

“I’m sick of content marketing”

How content can help companies create consumer habits

I just built a content showroom

Why you need to build a content strategy on rented land. In fact, you have no choice.

What happens when content becomes a commodity?

Should I become a content entrepreneur with a blog or a newsletter?

Social Media Strategy

Amazing Facts Every Marketer Should Know About Fortnite

Big, huge, massive, surprising social media trends

What Is Your Social Media Marketing Purpose? (If You Don’t Know, This Will Help)

What superhero is most like your social media marketing strategy?

A simple theory of social media sales success

What is the best social media channel for my business?

How social media commitments can eat you alive

Is there a renaissance ahead for organic social media?

Assessing a decade of social media marketing with Jay Baer

What is the true business value of social media engagement?

For business to win in the coronavirus crisis, head to the bottom of the pyramid

Niche digital communities are brimming with opportunity. Are you there?

Five things you need to change on your website right now

3 timeless business lessons I learned from an Irish writer conference

Winning the War for Attention: A talk from #SMMW20

Marketing Strategy

No. Not every company needs to take a brand political stand.

Values and marketing: Which leads which?

Marketing success means being invited to the island

The one question that changed my view of marketing forever

10 Conversation starters for your marketing team

10 Steps for your company to embrace cause marketing — and be believed!

How to avoid the pandemic “doom loop” for your business

Holding out for normal is probably not a good idea

Why does marketing exist?

Being normal is not a point of differentiation

The Transformation is Happening: Consumers as Brand Creator

Progress anxiety, Facebook culture, and baby animals

The Compelling Business Case for Belonging

Hashing out a new marketing framework

Woke Washing: How purpose driven marketing is being hijacked

The two key business questions every website must answer

personal branding

What’s the difference between thought leaders and a personal brand?

Dealing with the creepiness of personal branding

How do you build a personal brand when your life is in chaos?

How to be business cool while networking at a social event

Are you struggling with your personal brand? It’s probably because of this.

Perhaps your company’s branding strategy is YOU.

The life-changing power of a spiky point of view

How to stay relevant in the shortest time possible (My reading list)

Changing your narrative, building personal momentum

The one (and only) key factor in monetizing a personal brand

Four options to transcend the social media clutter. Pick one and do the work.

This is the guiding question for your service business or personal brand

A celebration of ten years of blogging, a celebration of you

The art of self promotion

The essential guide to self promotion for introverts

Why I take Instagram seriously, and you should, too.

Influence marketing

Is it time to regulate social media influencers?

Disrupting influencer marketing: Why influencers should NOT be brand ambassadors

The future of influencers and retail

Twitter is not reality: The fatal flaw of influencer lists

Influencer marketing for small businesses and startups

What’s the difference between influencer marketing and word of mouth marketing?

Emphasis on celebrity over authority is blowing up influencer strategy

Why influencer marketing will persist no matter what comes next

Can you measure how company culture impacts your success?

The pandemic will change influencer marketing in powerful ways

An alternate view: The real influencer scam

Influence marketing state of the nation. Is it healthy to be an influencer?

Six Steps to Lead Influencer Marketing Without Getting Fined

How to hire an influencer for your business

Mr. Beast and the formula for viral content

What makes you a digital influencer?

Marketing Companion Podcast

Why are the Four Ps of Marketing still a big idea in the digital world?

The art of self promotion

Values and marketing: Which leads which?

The future of marketing employment

Marketing strategy in a world of crappy customer service

The Transformation is Happening: Consumers as Brand Creator

Case study: Building a business community from the ground up

Marketing consultant? Here are the juicy insider tips!

Hashing out a new marketing framework

New data-based strategies to win on TikTok

Considering conversation as a marketing strategy

How to connect to customers in the metaverse and beyond

Marketing ideas for the boring brand

Influence marketing state of the nation. Is it healthy to be an influencer?

The truth about marketing, persuasion, and sales

Marketing legend Sandy Carter riffs on Web3

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