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Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing

Time to take a new look at ChatGPT for marketing. The days of magic tricks are over. Read More

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Recent Posts

The best achievement of my career

You can’t be an expert. And you don’t have to be.

Community-based marketing requires new leadership mindset

I just earned my first revenue from ChatGPT and other observations

Marketing that works. Marketing that heals. The time is now.

Why Tom Peters thinks desperation fuels excellence

How to deal with the existential crisis presented by AI

The 10 most impactful blog posts of the year

Big Marketing Ideas for 2023 and Beyond

Striving for brand preference versus brand awareness

20 Entertaining Uses of ChatGPT You Never Knew Were Possible

Why ChatGPT will profoundly transform every marketing career, starting now

Content Marketing is no longer about the content

How to create your TED talk

The rise and fall of my Web3 creator token. A drama in four acts

My fatal flaw: I’m allergic to networking

Trending For You

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20 Entertaining Uses of ChatGPT You Never Knew Were Possible

The art of self promotion

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The creator economy is in hyperdrive. Is it time to climb aboard?

I just built a content showroom

The 10 most impactful blog posts of the year

Five reasons content marketing is a mystery to me

Five times I almost died

Why you need to build a content strategy on rented land. In fact, you have no choice.

How social media commitments can eat you alive

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The real reason people are quitting their jobs and what it means to marketing

Addressing the discomfort of digital ageism

Five Incredibly Useful Lessons From 200 Virtual Keynote Speeches

Five strategies to win the content marketing arms race

Content Marketing

I just built a content showroom

What is the current state of content distribution? The answer is “who”

The business case for personal branding in one photograph

The rising opportunity of creator-owned content licensing

How to monetize your content

Content Marketing is no longer about the content

“I’m sick of content marketing”

My favorite quote about creating content

It Doesn’t Matter What Your Competition is Doing

Why you need to build a content strategy on rented land. In fact, you have no choice.

The 10 most impactful blog posts of the year

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Will interactive content finally become mainstream?

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Social Media Strategy

For business to win in the coronavirus crisis, head to the bottom of the pyramid

Five things you need to change on your website right now

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What is the best social media channel for my business?

A simple theory of social media sales success

Assessing a decade of social media marketing with Jay Baer

The long ugly road of measurement and influencers

Big, huge, massive, surprising social media trends

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What superhero is most like your social media marketing strategy?

The creator economy is in hyperdrive. Is it time to climb aboard?

Niche digital communities are brimming with opportunity. Are you there?

Winning the War for Attention: A talk from #SMMW20

How social media commitments can eat you alive

Marketing Strategy

The small business marketing formula to dominate your niche

No. Not every company needs to take a brand political stand.

Holding out for normal is probably not a good idea

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Marketing So Good, It’s Bananas: How Jesse Cole Turned a Ballgame Into a Circus

The Best Resource for Growing Your Business is Right in Front of You

Maybe the future of marketing looks like @Everlane

The pandemic opened new opportunities for personalization

Why 2021 will be the most important year in the history of marketing

The Compelling Business Case for Belonging

Striving for brand preference versus brand awareness

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Are you a human being or a grape lollipop?

Six questions that propel your new marketing strategy

The one question that changed my view of marketing forever

personal branding

The art of self promotion

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The essential guide to self promotion for introverts

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Why I take Instagram seriously, and you should, too.

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The remarkable challenge of owning your power

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Should you take a stand or be liked? You decide.

Five surprising ideas about building your personal brand in a time of crisis

I was saved by my personal brand

How to be business cool while networking at a social event

Influence marketing

Mr. Beast and the formula for viral content

Influence marketing state of the nation. Is it healthy to be an influencer?

Six Steps to Lead Influencer Marketing Without Getting Fined

An alternate view: The real influencer scam

Disrupting influencer marketing: Why influencers should NOT be brand ambassadors

Can you measure how company culture impacts your success?

Why influencer marketing will persist no matter what comes next

The pandemic will change influencer marketing in powerful ways

The future of influencers and retail

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Emphasis on celebrity over authority is blowing up influencer strategy

Is it time to regulate social media influencers?

What makes you a digital influencer?

Marketing Companion Podcast

The best achievement of my career

Community-based marketing requires new leadership mindset

Why Tom Peters thinks desperation fuels excellence

Big Marketing Ideas for 2023 and Beyond

Why ChatGPT will profoundly transform every marketing career, starting now

Content Marketing is no longer about the content

My fatal flaw: I’m allergic to networking

The overlooked relationship between status and marketing

Three significant NFT case studies for marketing

Why Gen Z is hiding out in digital campfires

Debating the 10 most relevant marketing trends

Why are the Four Ps of Marketing still a big idea in the digital world?

The art of self promotion

Values and marketing: Which leads which?

The future of marketing employment

Marketing strategy in a world of crappy customer service

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