STOP: Don’t Use Influencer Marketing Without Reading This Post
Attorney Kerry O’Shea Gorgone offers tips for creating a contract to use when engaging in influencer marketing.
Attorney Kerry O’Shea Gorgone offers tips for creating a contract to use when engaging in influencer marketing.
A podcast interview can provide exceptional content for your platform, but it takes preparation to make it great. Here are five tips to fuel your success
Tips for cultivating employee advocates and creating a positive work environment to avoid internet infamy and PR disasters like the United debacle.
An April Fool’s’ Day brand hoax can generate some buzz, but before you invest in that fun prank, make sure it actually benefits your business.
Smart marketers don’t just jump into an influencer marketing campaign — especially when these 3 risks can cost them poor results or trouble with the law.
You might not have $6 million to run an ad during Super Bowl LI, but you can apply Super Bowl marketing lessons from scrappy brands all year long.
Attorney Kerry O’Shea Gorgone discusses trade libel and offers tips for minimizing legal risk in when publishing on behalf of a brand.
These best marketing posts of 2016 explore the changes trending in marketing, the humanity of brands, content marketing myths and more.
These quotes about marketing aren’t about marketing. Or are they? Oh, you’ll just hve to judge for yourself!
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