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What marketing skills do you need for career success today?

Debates rages over need for college education, marketing skills versus tech, and the future of marketing. What skills do you need for career success?

Why we create crap content: We’re afraid

Why do so many people keep creating the same crap content over and over? One reason might be professional fear and intimidation.

HR and social media: 7 Ways HR needs to act like marketing

Social media and HR need to go hand-in-hand these days as employers look for new ways to find the employees they need for the future.

Four marketing mega trends nobody’s talking about

Some of the less obvious marketing mega trends are also some of the most important. Four developments you need to consider for 2017.

Marketing Consulting

Mark Schaefer is one of the most effective marketing consultants available today, having crafted strategies for large global brands like Adidas and Johnson & Johnson to a small winery in […]

How to Host a Marketing Conference That Doesn’t Tank

It can be a headache planning a marketing conference but the author states that attention to detail makes the difference between a hit or a miss.

How to create a winning strategy with crappy content

The conventional wisdom is that quality beats quantity in content marketing but that is not always the case. Sometimes cheap and crappy content can win

Social media marketing lessons from my grandfather, the plumber

Has social media changed everything? Well maybe not if you consider these marketing lessons from my grandfather

Social media giants tighten their grip on small content producers

Social media promised to be the great equalizer for all businesses but content producers are being squeezed by companies if they don’t play by the rules