ai Tag Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

How to be an AI Forward company

In this Marketing Companion episode, Mark Schaefer and Paul Roetzer discuss how to bring AI into an organization without leaving the people behind.

Does Marketing Have an AI Problem or Does AI Have a Marketing Problem?

AI is surging into every field and skillset. And yet, it is suffering from a massive PR problems when it comes to ethics, finance, politics, and even user adoption. Does AI have a marketing problem?

Why We Will Need New CTAs in the AI Era

The AI Era is a mix of technological miracles and wonder. But is there a chance it could actually get in the way of or our marketing and advertising messages? A lesson in the Vampire Effect and new CTAs.

A singular view of human creativity as AI encroaches

AI will soon meet and exceed human creativity in many art forms. What is the role of the human creator in this new eco-system?

Does ‘move fast and break things’ still work with AI?

‘Move fast and break things” has been a standard Silicon Valley mantra. But does it still work in the world of AI?

How does a business start using AI without being overwhelmed?

We are starting to move beyond the magic trick phase of AI and it’s time to start thinking about using AI without being overwhelmed. Paul Roetzer of the Marketing AI […]