Posts Tagged ‘Amazon’

To fight the online eCommerce onslaught, add emotion

Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!

How employee protest power is transforming corporate culture

Establishing corporate culture has always been a management duty but that is changing as employees take to the streets to protest company policies and sales strategies.

Why breaking up Big Tech won’t work

The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.

What happens when we can’t depend on marketing research any more?

Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?

Maybe the future of marketing looks like @Everlane

Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?

Why you can’t believe social media sentiment analysis (“It’s crap”)

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.

Amazon Advertising and the Implications for Digital Marketing

Amazon reported a 130% increase in revenue from their advertising business and that didn’t go unnoticed. Here’s what Amazon advertising means for marketers.

Will Facebook be a permanent fixture in our lives?

Facebook is facing down controversy after controversy but none of it seems to matter. Their profitability and user growth continues to rise. Will Facebook be a permanent fixture in our lives?

The future of the digital marketing agency with Mitch Joel

Mirum President Mitch Joel explains why the future of a digital marketing agency is reliant on navigating martech, hustling through new competition, and cozying up to Amazon.