Posts Tagged ‘Amazon’

What is the current state of content distribution? The answer is “who”

Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”

Unintended consequences: How Amazon is disrupting telephone poles

By Mark Schaefer This week the New York Times did a long, investigative report on how Amazon has weaved its way into nearly every aspect of life in the city […]

Is Facebook primed for disruption?

A few years ago, Mark Schaefer predicted Facebook would disrupt itself. But he missed something — and Facebook could be primed for disruption.

To fight the online eCommerce onslaught, add emotion

Great marketing builds emotion between your product and your audience. In fact that may be a key to survival in the digital world!

How employee protest power is transforming corporate culture

Establishing corporate culture has always been a management duty but that is changing as employees take to the streets to protest company policies and sales strategies.

Why breaking up Big Tech won’t work

The notion of breaking up big tech is picking up political momentum but it won’t work because deep down, people like things as they are.

What happens when we can’t depend on marketing research any more?

Marketing research is in jeopardy. A WSJ report says that people won’t respond to polls any more. What are the implications for our businesses when we can’t count on marketing research?

Maybe the future of marketing looks like @Everlane

Online retailer Everlane is organizing and acting like a non-profit.Is this a glimpse of the future of marketing and business?

Why you can’t believe social media sentiment analysis (“It’s crap”)

There have been a number of studies pointing to the suspicious results of automated social media sentiment analysis. Here’s a simple idea that really works.