A world in crisis demands that marketers step up and take charge

It’s time for marketers to take charge in the face of long-term shifts in consumer needs.
Is this the worst marketing tactic ever?

Companies intentionally taking customers to their breaking point? Can this be real? Believe it. Marketing is whacked out.
A content arms race started on February 01, 2013. A case study.

The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!