Finding the right “authenticity level” for your brand
There is a lot of talk about the need for brand authenticity, but how much is enough? The power of being vulnerable, the permission for restraint.
The stress of authenticity and other reasons social media is exhausting
When aiming to humanize your brand and be authentic, social media is exhausting? I share my dirty little survival secrets.
Social media, authenticity and the human brand
What is the role of authenticity in social media and business? Is it an expectation, a myth, or a strategic weapon?
So much for authenticity
Everyone proclaims that we need to be authentic on the social web. But we aren’t and we don;t need to be either. Here’s why.