Why achieving marketing accountability is harder than it seems
In driving for the marketing accountability in our organizations, business leadership has forgotten one key driver of accountability – authority.
In driving for the marketing accountability in our organizations, business leadership has forgotten one key driver of accountability – authority.
Most marketing teams are adept at tracking what their competition is up to, a major concern is that marketing teams are concerned with what the competition is doing, and not why they’re doing it.
Every entrepreneur is told that when they think about starting a company, they need to find a strong USP, or unique points of differentiation. Here’s how to do it.
Focusing on the Stories format could be the key to answering the tricky question of retaining the stagnant user base Facebook faces on social media.
There’s no denying that marketing benchmarks are crucial. However, finding the right benchmarks and conducting a study often hampers, not helps marketing.
Marketers have long enjoyed the high Instagram organic reach and engagement. But given the history of its parent company, Facebook, that may be ending.
Amazon reported a 130% increase in revenue from their advertising business and that didn’t go unnoticed. Here’s what Amazon advertising means for marketers.
The announcement of IGTV from Instagram is a bet on vertical video, and begs the question, what does this mean to the future of television?
It’s said that the biggest lie on the internet is a consumer saying, “I have read and agree to the terms and conditions.” In that case, the second biggest lie on the internet is a brand saying, “We value your feedback.” They don’t.
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