How to be a friendly ghost (blogger, that is)
You know what is so cool? Having a job where you have a bona fide excuse to communicate through cartoon characters. I simply must work in Bugs Bunny soon. Love that wabbit. My recent post on ghost blogging (Can you out-source authenticity? ) generated a “spirited” discussion. Is it possible to be a friendly ghost? […]
Why I "block" on Twitter
I was having a deep philosophical discussion on the Zen of Twitter when I mentioned that I frequently “block” porno-teeth-whitening-10,000-followers-make-money-NOW spamaholics.My friend was amazed. “Why take the time?” she asked. I was amazed back. Doesn’t EVERYBODY block? Guess not, but they probably should. Here’s why I “block and report” the unseemly ones from my tribe. […]
Social Media’s Economy of Giving
In the first article in this four-part series, I defined the three elements that contribute to business benefits through social media: Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. In this final article, we’ll examine the difficult issue of Authentic Helpfulness. “The true measure of a man is how he treats someone who […]
The biggest obstacle to social media business success
This is the third in a series exploring the keys to achieving business benefits in social media: Â Connections + Meaningful Content + Authentic Helpfulness = Business Benefits. Let’s continue the discussion with the second element, MEANINGFUL CONTENT. To turn online connections into serious business relationships, you need to surround your cyber-self with useful, interesting […]
Successful business blogging in just one step
This is a map of Macedonia. It will only make sense if you read the article : ) My friend John Bottom is a gifted B2B marketing professional with London-based Base One, and blogs for his company site, Beyond. John posed this question to me today: “If you had to give me the top 5 […]
Developing a social media strategy when the rules aren’t clear
M.C. Escher This part 3 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Part 1: Four breakthrough Twitter research insights Part 2: Essential B2B social media start-up strategies You’ve decided to lay bare the evolution of your social media campaign — warts and all. It’s a fascinating read. What made […]
Twitter for business: Four breakthrough insights
I’m privileged to introduce a week-long series of B2B social media insights with Dr. Ben Hanna, Vice President of Marketing for Business.com, where he oversees brand strategy, online marketing, public relations, social media, direct marketing and events. Ben is a true online marketing pioneer. Prior to his current position, Ben led the eBay B2B trading […]