Three pros and cons of using Bitcoin for your business
Bitcoin is trying to be a widely-accepted global currency. Should you try it for your business?
Time to re-think your business: “Competitive advantage” no longer exists
Competitive advantage” has been an important business mantra for decades but does it even exist any more?
Lessons on building a marketing and social media business
Lessons learned in five years of entrepreneurship
How do you develop a strategy when the target keeps moving?
The most toxic thing that can happen to a business is executing beautifully on the wrong target. Here are some ideas to keep that from happening.
The Three Words for 2013
Distilling your focus to three words is a challenging but rewarding exercise. Here’s my crack at it.
The Business Case for Irrelevance
Irrelevance is aggravating and wastes time. But ignoring it can also hurt your business.
Sometimes not having a strategy is the best strategy
The most costly mistake you can make in business is brilliantly executing an obsolete strategy. Social media is changing the nature of strategy.
Establishing a global social media foothold (video)
If you can’t see the video above, please click here: Mark Schaefer interviews Dr. Jon Buscall. What if you had the opportunity to establish yourself as a pioneering voice of authority in a region of the world that is relatively new to the idea of social media marketing? How would you start? During my recent trip […]
When did we forget about strategy?
Does anybody on the digital media scene pay attention to strategy? Or, are we so determined to lead our clients into social media nirvana that we dance right over that little detail? Joseph Jaffe, a regular on Mitch Joel’s wonderful Six Pixels podcast series, recently provided a passionate argument for his point that digital agencies seem […]
Kernels of truth on social media marketing
If I leave a conference with a few “kernels of truth” I can gnaw on and think about, I consider the time well-spent. Here are a few nuggets I picked up at the Social Fresh conference held in Nashville this week. “Movements make their audience feel like rockstars.” To me, the highlight of the conference […]