The five pillars of brand growth supported by marketing science
What does marketing science actually say about growing a brand? After years of public disagreement, Byron Sharp and Mark Ritson identified five proven principles for brand growth. Here’s what mental availability, distinctiveness, consistency, mass reach, and brand purpose mean in practice, especially for brands without Fortune 500 budgets.
Why is experiential marketing important? Seven inspirational case studies!
Experiential marketing is becoming an essential tactic. This post explains why, with seven examples.
Big company or small: Advertising at a crossroads
[podcast_player] That photo? An explanation is coming, I promise. But first an observation. I always follow the deliberations at the annual Cannes Lions Festival. It’s an opulent, sun-drenched gathering of advertisers, marketers, and creatives but it also usually unearths some important themes and trends. This year, one quote stuck out for me. A television advertising […]