Putting tech fear in its place
Tech fear has creeped into every aspect of our world but it’s time to dispense hope.
Why influencer marketing will persist no matter what comes next
Influencer marketing is under attack but it will persist because it’s about to move in an interesting new direction.
7 and a Half Quotes That Aren’t Supposed to be About Marketing
These quotes about marketing aren’t about marketing. Or are they? Oh, you’ll just hve to judge for yourself!
What marketing skills do you need for career success today?
Debates rages over need for college education, marketing skills versus tech, and the future of marketing. What skills do you need for career success?
10 Strategies to Battle Content Shock
We are entering a world of increasing marketing complexity as information density explodes. Here are 10 strategies to break through.
The economics of social media and why the Facebook-WhatsApp deal makes sense
If you look at the economic drivers of Facebook, the WhatsApp deal suddenly makes sense
Facing tough choices — Paid versus organic reach
Without question, the model of organic social media reach is crumbling. When do you pull the trigger and pay for play?
Strategies to help your business overcome information overload
Ideas to overcome the information density that is increasing business marketing costs