Why B2B’s MUST adopt social media strategies
With most of my career with Fortune 100 blue chip companies, I know what it’s like to market in a hyper-competitive, show-me-the-money environment. I’ve been aggressively skeptical about the role of social media in an environment where there is a finite number of customers, an emphasis on long-term contracts, and no patience for fluff. But […]
Are you big enough to have a brand?
Many business owners think their companies are too small to have a brand. Do YOU have a brand? Yes, you do! A brand is your promise to your customers. It is the personification of your company. It is defined by … … everything you do and say … everything you DON’T do and say … […]
What to do when customers are pounding you
It’s a buyer’s market and you are probably getting whacked with a big heavy customer stick to LOWER PRICES! There’s nothing you and I can do about the balance of power right now. However, I wanted to provide eight ideas for you to eke out some competitive advantage even in an environment of buyer power: […]