There is no community on social media
One Forrester analyst claims building social media community is a foolhardy endeavor. An alternative perspective.
14 great quotes about building an actionable audience
14 experts reveal their secrets to building an actionable audience. Highlights from Guy Kawasaki, David Meerman Scott, Anne Handley, Chris Brogan and more.
Four reasons why traditional book publishing is dying (and what’s next)
A discussion of a new book publishing model and a behind the scenes look at The Content Code
Three marketing truths for an information dense world
This is arguably the most difficult time to be in marketing. We need new marketing truths to work through information density.
Content Code: A blueprint for succeeding in a world of overwhelming information density
If you are facing an uphill battle against content competition, the content code is your blueprint forward to becoming the signal in a world of noise.