The uncomfortable state of content marketing metrics
Research shows he view of content marketing effectiveness is down. Effective content marketing metrics might be getting more elusive.
Posts Tagged ‘content marketing’
Putting content marketing on time out for a moment
Are you really in the content marketing business or the content creation business? Let’s put content marketing on time out for a moment to sort it out
Submitting to Facebook and other content adjustments you need to make today
The content marketing landscape is changing and we need to shift tactics. One idea discussed by Mark Schaefer and Marcus Sheridan is submitting to Facebook
The business case for dwelling on dwell time
Dwell time may be the most important measure that you’re not measuring. A discussion on content marketing effectiveness
How to achieve flow when you create content
Flow is a state of optimized personal performance. Here are some ideas on how to achieve flow when you are creating content.
5 Reasons most content marketing is FAR behind where it needs to be
Compared to the media industry, most businesses are FAR behind keeping up with content marketing change. Here are five ideas to keep pace
The strategy behind the content
Here is an inside view of the strategy behind the content and the role of each platform in a comprehensive plan.
Thinking around the corners. 7 ideas to re-charge your content
Seven helpful practices for moving beyond content shock and re-charging your content marketing
Straight talk on Patreon and patronage for content
With pressure on content and content monetization new platforms are emerging like Patreon & micro-payments. Exploring the controversy behind the idea
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