content marketing strategy Tag Archives - Page 8 of 9 - Schaefer Marketing Solutions: We Help Businesses {grow}

10 reasons why Twitter is content marketing’s best friend

You may have only 140 characters, but there are limitless opportunities to employ Twitter in your content strategy

Pimping your posts and the myth of the 80-20 rule

There’s this buzz going around about spending 80% of your social media effort on promotion. That is just not going to work. Here’s why.

The 6 critical questions guaranteed to drive your social media strategy

These are not easy questions, but if you can answer them, you’re on your way to a solid social media strategy

Why content marketing is a “do-over” for social media

Content marketing gives us a chance to achieve what social media marketing should have been doing all along. A do-over for social media.

The future of business: Six layers of customer engagement

Business success means mastering the six layers of customer engagement. Are you ready?

SEO Ethics and Content Marketing: Spammers vs.Thought Leaders

Developing rich content is hard work and it is easy to take shortcuts. But what are the risks to out-sourcing content?SEO Ethics and Content Marketing: Spammers vs.Thought Leaders

Time, attention, and the content creation curve

Not all content is created equal. Here is an explanation of the content creation curve that links attention and impact to effort.

5 reasons you should be in social media, even if the boss says “no”

Social media doesn’t fit your business model? Think again. Your future might depend on it. 5 reasons you should be in social media, even if the boss says “no”

What comes after content marketing? Here are four ideas.

If content is the new advertising, we may be in for trouble. Here are four ways out of the content marketing black hole.What comes after content marketing? Here are four ideas.