Posts Tagged ‘content marketing strategy’

Why branding is rooted in evolution. We brand to survive.

Evelyn Starr looks at how your company hasn’t really had control over your brand – consumers do, and they brand to survive.

What is the current state of content distribution? The answer is “who”

Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”

Disrupting influencer marketing: Why influencers should NOT be brand ambassadors

An industry thought leader shares how working with micro influencers is more profitable and productive than working with brand ambassadors.

Do you know what business you’re really in?

Do you know what business you’re really in? Keith Jennings examines John’s Crazy Socks and shows us that we need to look beyond what our product strategy.

Attention spans are not decreasing. We’re just too skippable.

Jim Kukral uses Major League Baseball as an example of how we need to be unskippable to gain the attention of today’s consumers.

A content arms race started on February 01, 2013. A case study.

The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!

3 Examples that Prove the Power of Brand Storytelling

Ekaterina Walter shares three fascinating examples that showcases the power of brand storytelling with the statistics to support it.

Updating the argument against gated content

Gated content is a popular way to create value for a content marketing strategy. This post describes why this strategy might be working against you.

The business imperative for building your brand on rented land

“Never build your content site on rented land” is age-old advice from the marketing gurus. But that strategy is outdated. To succeed to day, we must move our content any way possible.