How content can help companies create consumer habits
Consumer habits form when a reaction is triggered and then reinforced through repetition. Content can help.
Posts Tagged ‘content shock’
“I’m sick of content marketing”
My friend is sick of content marketing. Can you still have a meaningful career in this field?
Why context marketing will rule the next decade
Context marketing means serving people in a moment and it is business trend to watch.
Winning the War for Attention: A talk from #SMMW20
Winning the war for attention is every marketer’s job, and the subject of Mark Schaefer’s speech at #SMMW20
Why “resonance” is the future of SEO
The future of SEO still relies on content, but maybe not in the way you’re approaching it now.
What is the current state of content distribution? The answer is “who”
Content distribution strategy is changing dramatically as the competition heats up. Success may depend on the word “who!”
What 5G Means For Content Consumption and Creators
5G will enable the freeing up of our time, which in turn will allow us to consume more content. But what does this mean for marketers?
Should you take a stand or be liked? You decide.
It’s important to take a stand with your content, but what happens when you drive people away?
A content arms race started on February 01, 2013. A case study.
The TV show “House of Cards” created a content arms race house which may threaten its creator, Netflix. A lesson in content marketing for all!
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
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