Are you getting buried by the stylized persona?
The danger of the stylized persona and other timely marketing observations.
My COVID experience. An update
My COVID experience changed my life. Here’s what’s happened.
Why 2021 will be the most important year in the history of marketing
2021 might seem scary but it is also the most important year in the history of marketing. Mark Schaefer tells you why.
Coming to terms with our pandemic selves versus our real selves
Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.
For marketers, COVID may mean COMFORT
When customers are fearful, they seek comfort and marketers should be paying attention.
You’re in a war. You don’t have to be remarkable right now.
Don’t buy into the social media pressure to be remarkable while the human earthquake is building
In the pandemic, I see a small circle of light
The pandemic is bleak, but corona can also mean a small circle of light. Here is mine.
Tuning into customer emotional cues during the pandemic
Tuning into emotional cues and other pandemic survival thoughts in a final post from Mars Dorian.
Freeing our customers from the limits of alone
Consumers will want to break free from the limits of alone imposed by the coronavirus but marketers may have to wake them up.
Is the pandemic driving a new marketing rebellion?
Mark Schaefer contends that the pandemic is accelerating inevitable trends, including a marketing rebellion.