Coming to terms with our pandemic selves versus our real selves
Don’t mistake our pandemic selves for our real sleves when assessing consumer behavior.
Posts Tagged ‘coronavirus’
For marketers, COVID may mean COMFORT
When customers are fearful, they seek comfort and marketers should be paying attention.
You’re in a war. You don’t have to be remarkable right now.
Don’t buy into the social media pressure to be remarkable while the human earthquake is building
In the pandemic, I see a small circle of light
The pandemic is bleak, but corona can also mean a small circle of light. Here is mine.
Tuning into customer emotional cues during the pandemic
Tuning into emotional cues and other pandemic survival thoughts in a final post from Mars Dorian.
Freeing our customers from the limits of alone
Consumers will want to break free from the limits of alone imposed by the coronavirus but marketers may have to wake them up.
Is the pandemic driving a new marketing rebellion?
Mark Schaefer contends that the pandemic is accelerating inevitable trends, including a marketing rebellion.
A very personal view of the pandemic
This Marketing Companion episode provides a personal view of the pandemic as Mark and Brooke discuss the impact on their lives and businesses.
FREE! Mark Schaefer’s Pandemic Business Strategy Playbook
Business strategist Mark Schaefer offers a completely free pandemic business strategy playbook.
The Marketing Companion Podcast
Why not tune into the world’s most entertaining marketing podcast that I co-host with Brooke Sellas.
Let's plot a strategy together
Want to solve big marketing problems for a little bit of money? Sign up for an hour of Mark’s time and put your business on the fast-track.