corporate communications Tag Archives - Schaefer Marketing Solutions: We Help Businesses {grow}

How to overcome the fact that people are NOT reading your emails

Research shows that people are skimming your messages and clients are not reading your emails. A strategy to overcome the problem

Personal brand or company brand? The new realities of life online

Are you a personal brand? A company brand? Both? Let’s sort it out together.

How social media can hurt business relationships

The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point. But for all the opportunities, […]

This is the future of social media

Mark Schaefer makes 12 predictions about the future of social media

An interview with GE’s Social Media Wizards

The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE’s social […]

Yes, it IS about the money

I know social media is about “relationships.” I get it … I really do. But if you are responsible for a social media initiative for your company, somebody is eventually […]

Developing a social media strategy when the rules aren’t clear

M.C. Escher This part 3 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Part 1: Four breakthrough Twitter research insights Part 2: Essential B2B social […]

A great example of B2B social media marketing

Two weeks ago I named GE as one of the Top 5 B2B superstars utilizing social media marketing strategies. Yesterdays’ announcement on a new R&D Center in Michigan and 1,200 […]

How do you handle a crowd of followers?

My article on “Why do I need 10,000 followers” seemed to tap into the frustration and anxiety of many people who are struggling with the meaning of our new Twitter […]