How to overcome the fact that people are NOT reading your emails
Research shows that people are skimming your messages and clients are not reading your emails. A strategy to overcome the problem
Personal brand or company brand? The new realities of life online
Are you a personal brand? A company brand? Both? Let’s sort it out together.
How social media can hurt business relationships
 The social web may be the most revolutionary marketing tool since the advent of radio. I don’t have to tell you why at this point. But for all the opportunities, there can also be danger, if the technology is mis-applied or misunderstood. Here are some ways social media can destroy customer relationships: 1)     Hit and […]
This is the future of social media
Mark Schaefer makes 12 predictions about the future of social media
An interview with GE’s Social Media Wizards
The GE Social Media Team: Gary Sheffer, Jen Walsh, Sean Gannon, Lisa Lanspery, Mike Eisenreich, Megan Parker and Vivek Kemp A few weeks ago I was introduced to GE’s social media initiative when doing research for an article on Social Media’s B2B Superstars. I’ve continued to be impressed with their aggressive and progressive approach to […]
Yes, it IS about the money
I know social media is about “relationships.” I get it … I really do. But if you are responsible for a social media initiative for your company, somebody is eventually going to ask you, “Where’s my money, honey?” In a business setting, social media relationships must eventually lead to making or saving money. Of course […]
Developing a social media strategy when the rules aren’t clear
M.C. Escher This part 3 of my interview with B2B marketing pioneer Dr. Ben Hanna, VP of Business.com. Part 1: Four breakthrough Twitter research insights Part 2: Essential B2B social media start-up strategies You’ve decided to lay bare the evolution of your social media campaign — warts and all. It’s a fascinating read. What made […]
A great example of B2B social media marketing
Two weeks ago I named GE as one of the Top 5 B2B superstars utilizing social media marketing strategies. Yesterdays’ announcement on a new R&D Center in Michigan and 1,200 new jobs is a wonderful illustration of why they earned this honor. 1) An “announcement about the announcement” was broadcast over the GEreports website, blog, […]
How do you handle a crowd of followers?
My article on “Why do I need 10,000 followers” seemed to tap into the frustration and anxiety of many people who are struggling with the meaning of our new Twitter relationships. One Twitter friend, who I have never met, called me and discussed the issue for an hour! If you haven’t read some of the […]
Why B2B’s MUST adopt social media strategies
With most of my career with Fortune 100 blue chip companies, I know what it’s like to market in a hyper-competitive, show-me-the-money environment. I’ve been aggressively skeptical about the role of social media in an environment where there is a finite number of customers, an emphasis on long-term contracts, and no patience for fluff. But […]