The One Thing That’s Better Than Knowing Your Customers
Knowing your customers is a never-ending quest for most marketers. Understanding the customer helps marketers position the product, and sales teams persuade consumers to buy. It’s why businesses exist. However, there’s one thing that is even better than knowing your customers. And I’m going to tell you exactly what that is. Yes, Knowing Your Customers […]
How to be a marketing maverick in an old-fashioned industry
Elaine Ball shares how it pays to be a marketing maverick when your clients or your industry is old-fashioned, or in her case, geeks.
Social media predicts the next Carpool Karaoke stars
By using their affinity data, writer Hannah Chapple of Affinio shows us who should star on Apple’s new Carpool Karaoke series.
When to treat a customer like family
Sometimes a customer isn’t a customer. Sometimes you need to treat a customer like family to succeed in business.
3 Business tips to make the second half of your 2016 count
Mars Dorien shares three business tips he has learned from personal experience to help make the second half of your 2016 count.
Why the sales funnel is alive and well and living on the web
Chad Pollitt explains how the sales funnel we’ve all known is still relevant and not dead as some experts would lead you to believe.
Snapchat engagement and other myths
Snapchat engagement levels makes the platform a red-hot target for brands. But is it real and sustainable?
3 Ways to know your prospects as well as they know you!
Low open, click-through and conversion rates? Use these three segmenting ideas (and 9 tried-and-true tactics) to get to know your prospects this year.
How to create engagement with customer flow
Ger van der Buijs’ theory of “Customer Flow” for creating engagement
5 Ways to keep up with the avalanche of online customer feedback
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.