How to Keep Up with the Tsunami of Customer Feedback Online
Five effective ways to handle the customer feedback online you receive. Fortunately, it’s not all bad.
Are marketers getting lost in the Dark Funnel?
The complexity of the customer journey has created a dark funnel for marketers. Luckily, emerging technology can help.
The business benefit of setting your knowledge free
Mars Dorian built a network and client base by becoming a “web missionary.” The key to success is setting your knowledge free
What are the most reliable content channels to connect with customers?
Organic reach is down. Content shock is up. What are the most reliable content channels to connect to your customers?
Should you create different social media posts for international clients?
The pros and cons of creating different marketing approaches and social media posts for international clients
The marketing conference guide for socially awkward people
It’s not easy being an introvert at a marketing conference but here are three tips to pull you through
5 Lessons from 5 Years of Online Business and Blogging
Entrepreneur Mars Dorian offers his five best lessons of online business
The most powerful advice I ever received for my business, and my blog
The most powerful advice I ever received came down to one important sentence from a remarkable teacher.
The customer is the customer. Adapt or die.
Those of us who have to compete for a living have come to realize there is only one real key to create competitive advantage. And this cautionary tale explains it.
It worked for Zappos. It probably won’t work for you.
Zappos* is a successful company with a well-publicized, aggressive employee use of social media. In fact, it may be the most famous social media model in all of blogdom. They have 13 blogs, 50,000 videos and their employees tweet like rabbits in heat. It’s worked for them and it’s a wonderful case study. I get it.  But it’s probably the wrong […]