Welcome to the supply chain, your marketing strategy
A few weeks ago my friend Carol DeVito told me that right now, the supply chain is marketing. That might sound unusual if you’re busy working on your content marketing or social media strategy, but nothing is impacting brand loyalty right now as much as product and labor shortages. “Companies are struggling to keep products […]
Your competitors can copy everything except this.
Are you different from your competitors? You have two options, and maybe only one.
The rush to digital services is crushing online customer experience. We need to act NOW.
Online customer experience is the new word of mouth marketing. Is this part of your strategy?
Looking beyond experience to measure customer outcomes
Sure, experiences are important but customer outcomes matter more.
Re-thinking the B2B customer experience
Mike Moran shares how websites can enhance the B2B customer experience to increase the traffic and site leads by doing two things.
How does your real-time customer engagement stack up?
Focusing on real-time customer engagement is one of the most authentic ways to help customers feel like they’re part of a larger community.
Why “conversations” are the low-hanging fruit of any customer journey
Marketing innovaton and insight might be accessible to all businesses trying to understand the customer journey.
Creating Personal Customer Experiences With Context Marketing
Context marketing may point us to the future of customer experiences. Learn more on this new podcast episode with guest Mathew Sweezey.
Six unusual marketing megatrends that will impact your business
It’s time for marketing megatrends! Here are six thought-provoking ideas about the future.
You’re not wasting your time by dreaming: Four lessons in staying creative
Creativity is something that probably won’t be outsourced any time soon. Here are four big ideas for staying creative in the digital age.