The Marketing Companion Podcast: Beginning of a New Era

In this special show, Mark Schaefer makes an announcement about the future of The Marketing Companion podcast. Co-host Sandy Carter reveals three big ideas marketers should be leaning into.
Twisted reality creates room for marketing innovation

Twisted reality will become a marketing opportunity and challenge as what we see as real becomes blurred.
The hope and peril of synthetic content and the rise of deep fakes

Deep fakes and the rise of synthetic content will unleash creativity and threaten our institutions. Here’s what you need to know.
Lil Miquela does not exist. She just made $12 million.

Lil Miquela is the hottest social media star in the world. But she isn;t real. Meet the future of marketing.